Insights
Google's new AI & bidding controls for Shopping
AI Max for Shopping, Product Value Adjustments and the new "New Prospects" mode — three Google Ads levers that reshape Shopping across the purchase journey.
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Blogg
Aktuella insights om Google Shopping, Comparison Shopping Services och performance marketing.
Insights
Google Shopping Ads expanderar till 15 nya europeiska marknader
Från september 2026 lanseras Shopping Ads i 14 nya EU-marknader, Slovenien följer i mars 2027 – CSS-krav och checklista ingår.
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Google Shopping Ads launch in Bulgaria – September 2026
From September 2026, Shopping Ads are available in Bulgaria. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Croatia – September 2026
From September 2026, Shopping Ads are available in Croatia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Lithuania – September 2026
From September 2026, Shopping Ads are available in Lithuania. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Serbia – September 2026
From September 2026, Shopping Ads are available in Serbia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Estonia – September 2026
From September 2026, Shopping Ads are available in Estonia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Latvia – September 2026
From September 2026, Shopping Ads are available in Latvia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Luxembourg – September 2026
From September 2026, Shopping Ads launch in Luxembourg – trilingual in German, French and English. Market data and a checklist.
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Google Shopping Ads launch in Slovenia – March 2027
From March 2027, Shopping Ads launch in Slovenia – the 15th and final market, the only one launching directly in the local language. Market data and a checklist.
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