CSS Basics
CSS Product Listing Ads: The Complete Guide
How CSS Product Listing Ads and white label CSS work: requirements, product data, landing pages, tracking, campaigns and optimisation.
Read article →Google CSS Partner
Blog
Current insights on Google Shopping, Comparison Shopping Services and performance marketing.
Markets
The Secret European Discount: What US Agencies Don't Know About Google Shopping in the EEA & UK
Why standard Google Shopping bids in Europe lose up to 20% before the auction – and how US agencies reclaim that bidding power with a CSS partner.
Read article →Agencies
CSS Partner Program for Agencies: More Performance for Your Clients, up to 35% Discount for You
Offer your e-commerce clients the Google CSS advantage and secure up to 35% discount on every CSS fee – without additional technical effort.
Read article →Performance
The Special Features of Our Google CSS
Product Health, Fix Center, Custom Labels, and price comparison – four functions that translate product data into concrete decisions.
Read article →Agencies
All About White Label CSS
How it works, benefits for shops, brands, and agencies, setup, technical and legal requirements – the complete overview.
Read article →Performance
Speed Up Your Summer Sale
How better product data accelerates sales: sale_price, Promotions, shipping, return policy – plus feed audit and omnichannel control.
Read article →Performance
Customer Lifecycle Goals: Align Campaigns with Customer Value
Strategically manage new customers, re-engagement, and existing customers: goal modes, first-party data, customer values, bidding strategy, and the role of CSS.
Read article →Agencies
White Label CSS for Agencies
How agencies expand their Google Shopping offering without their own CSS infrastructure: role distribution, onboarding, provider selection, and pricing models.
Read article →Comparison
CSS Partner Comparison: Find the Right Provider
Costs, country coverage, support, contract, switching process, and White Label – the criteria for an objective CSS Partner comparison in 2026.
Read article →Pricing
CSS Partner Costs: Free, Fixed Price, or Revenue Share?
Free, fixed price, or percentage model: This is how you compare CSS Partner costs including additional fees, example calculations, and contract terms.
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