Launch your White Label CSS for more agency clients and recurring monthly revenue
Win new clients for your agency at scale. Build recurring monthly income. Become the expert in the Google Shopping system and the first point of contact for e-commerce clients.
Your Branding · Recurring Margin · 21 EU Markets
Turn your clients' Shopping ads into advertising for your agency.
With your branded CSS, your name becomes visible where people search for and buy products every day. The ads of your connected clients create massive branding and brand presence for your agency – at no cost.
Your White Label CSS becomes your best marketing
Prospects see your brand right next to the shops and products advertising through your CSS. That makes your client portfolio visible and strengthens your position as an experienced Shopping partner.
Generate a wave of new clients through your White Label CSS
The high reach and visibility create recognition for your agency brand, and a professional presence builds trust. Both support your new client acquisition.
Win new clients across Europe
The Google CSS program runs across Europe. As the operator of your own CSS, your agency can offer a valuable service to online retailers all over Europe. That lets you win new clients across Europe effortlessly and grow rapidly.
Build growing monthly revenue.
Your own CSS is a product you can sell under your brand:
As a standalone offer
Win retailers with your CSS and charge a monthly fee.
As part of your service
Integrate CSS into your Google Ads packages and increase the value of your work.
As an entry product
Start the collaboration with CSS and then open up further services such as campaign management or feed optimisation.
Show potential clients that your agency has mastered Google Shopping.
With your own CSS, your expertise becomes visible – right in Shopping ads, on your own comparison shopping platform and in Google's CSS partner directory. That builds trust in your agency and gives retailers a concrete reason to choose you.
Make your expert status visible. Right in Google Shopping.
Your own CSS gives your Google Shopping expertise a visible expression: your name in the “By …” link of Shopping ads, your own comparison shopping platform and an offer that goes beyond campaign management.
Your expertise gets its own brand. And your agency a clear differentiator.
You appear as the provider of your own Shopping solution. That gives you a strong argument in sales conversations, pitches and proposals – and your clients a concrete reason to choose your agency.
Listed in Google's CSS partner directory. Linked directly to your website.
As a qualified CSS partner, you get an entry in Google's official CSS partner directory, including a backlink to your website. That way, potential clients find your agency exactly where they look for the right Shopping partner. Use your directory listing as additional proof of trust in your marketing and sales.
Build long-term, profitable client relationships
With your own CSS, your agency becomes a fixed part of your clients' Google Shopping setup. You bundle campaigns, feeds and CSS under your brand and strengthen the partnership with every additional service.
Become the go-to address for Google Shopping.
Your clients get strategy, campaign management, feed optimisation and CSS from a single source. That simplifies coordination and makes your agency the central point of contact for their Google Shopping.
Keep the client relationship in your hands.
With your own CSS, you cover the service your clients would otherwise need another provider for. Your CSS name appears in the ads, and support runs through your team. That reduces touchpoints with external CSS providers who are also competing for your clients' agency business.
Turn individual services into a long-term partnership.
Your CSS ties your agency even more closely to your clients' ongoing Shopping business. Campaign management, technical integration and personal support work hand in hand. That raises the value of your offer, strengthens client retention and gives your clients more concrete reasons to keep working with you.
Strong arguments for your agency. Concrete benefits for your clients.
With your own CSS, you combine more bidding power, additional visitors and new opportunities for visibility – under your agency's brand.
More bidding power in Google Shopping
With an external CSS, your clients use the CSS bidding advantage over Google Shopping. That gives you an economic argument for your offer and complements your optimisation of campaigns, feeds and budgets.
Additional traffic via the “By …” link
The CSS link in Shopping ads leads to your comparison shopping page. That gives you an additional visitor path for your own CSS and your clients' offers.
More presence in Google Search
Your CSS page creates an additional platform for your clients' products. Search engines can index this content and show it in relevant search results.
You don't need your own tech department. You have us.
csspartner.io handles the setup and technical operation of your CSS. You need neither programming skills nor an additional IT team.
Complete setup
We build your responsive comparison shopping site with your branding and your domain. This includes the technical configuration and localisation for the CSS markets you want.
No rebuild of your Google Ads campaigns
Your campaigns stay in your existing Google Ads accounts. For the CSS connection alone, we don't need access to them.
Technical operation included
We take care of the platform. You focus on winning clients, expanding your offer and marketing your CSS.
Your own agency CSS in four steps.
- 01
Sign up
You send us the basic details of your agency along with your preferred CSS name, your domain and your branding.
- 02
Have your CSS set up
We build your branded comparison shopping site and handle the technical setup.
- 03
Get guided through Google approval
We handle the CSS application, configure your CSS account and guide you through the approval process. You then get your admin access and an onboarding session.
- 04
Connect clients and get started
We help you connect your Merchant Centers. You launch your own CSS offer and grow it with every additional client.
Don't take our word for it — take our customers'
Real Google reviews from customers who run their Google Shopping through our CSS.
We load customer reviews via Trustindex. This requires your consent.
Why agencies choose us as their CSS partner
You can launch your own Google CSS (Comparison Shopping Service) in a few days. You do not need your own accreditation.
An additional business model
An attractive entry product that generates predictable, recurring subscription revenue and extra margin.
Start from 1 Merchant Center
We have no minimum number of clients: you launch your own CSS solution from your very first client.
Free extra traffic
Capture additional clicks via the “By …” link that go to competitors when you don’t have your own CSS.
Brand building & awareness
Generate millions of free brand impressions for your own PPC agency through your clients’ Shopping ads.
Inbound leads
Your huge presence in the Google Shopping Network brings in organic enquiries from new clients.
Become a one-stop shop
Complete your service portfolio with your own CSS and stop clients from switching to the competition.
Protection from competitors
Prevents third-party CSS providers from placing their branding on your clients’ ads and building their own relationships with your clients.
Clients as testimonials
Your clients’ ads serve as visible proof of your advanced Google Shopping expertise.
Google CSS Partner badges
Qualify for exclusive Partner and Premium Partner badges, including a listing in the official Google directory.
Stronger client retention
Better performance and exclusive subscription benefits ensure lastingly higher client retention.
Better services
Use your own CSS advantages directly to offer clients advanced optimisations.
5-star Premium support
First-class support and specialist expertise.
Book your White Label CSS online
- Live in 48 hours
- Only £179 a month
- No minimum term
- More than 100 White Label CSS in use
- Comprehensive onboarding
- Premium support
Your booking
- Setup (one-off)
- £449
- White Label CSS (monthly)
- £179
- Due today
- £628
- Then monthly
- £179
All prices plus VAT. No minimum term, cancel with 30 days’ notice.