The Google Shopping platform for agencies.
Your clients expect results. We deliver the infrastructure for them.CSS Partner supports performance agencies with a professional CSS platform, personal expert support and modern optimization tooling.
Infrastructure that scales with your client base.
Built for scale.
Whether you manage ten or a thousand Merchant Center accounts: our processes are designed for speed, stability and efficiency.
Technology that takes work off your team.
Automated processes reduce manual effort. Merchant Center support accelerates problem solving.
Our experts step in directly when your team hits complex questions.
Real value for your clients.
Your clients benefit from:
- ·premium Google CSS
- ·lower click costs
- ·automated optimization
- ·Merchant Center expertise
- ·personal support
Partnership instead of a white-label commodity.
We understand what modern performance agencies need. We work closely with your team, react fast and support you where technology alone is not enough.
Better Shopping performance, together.
Capable infrastructure.
Experienced experts.
A platform that grows with your clients.
Why agencies choose our White Label CSS
Everything you need to launch your own Google CSS in a few days — without becoming an accredited CSS yourself.
20 % bid advantage
Your clients bid with the full amount that Google would otherwise take as its 20 % margin. More visibility at the same budget.
Your own branding
The CSS appears in ads under your agency name. Your clients see you, not us.
Recurring monthly revenue
Add a predictable MRR line on top of your existing management fees — with no additional labour per client.
EU-wide, one contract
Serve clients across all 21 EU Shopping markets with a single setup.
Zero technical overhead
We run the accreditation, the merchant center connections and Google compliance. You resell.
Google Shopping standard vs. White Label CSS
Google keeps 20 % of every click bid as its margin. Through a CSS, the full bid enters the auction — that gap is the mechanic behind the 20 % advantage.
| Google Shopping direct | White Label CSS | |
|---|---|---|
| Click bid €1.00 | €0.80 into the auction | €1.00 into the auction |
| Auction position | Standard | Up to 20 % more competitive |
| Google's 20 % margin | Deducted | Passed to the merchant |
| Impressions & clicks | Baseline | Higher share of voice |
| Branding on the ad | Google Shopping | Your agency brand |
How the White Label CSS scales your revenue
A typical setup adds €19–€19 per client per month. The margin is fully recurring and requires no additional operational work per client.
| Clients | MRR at €19 / client | MRR at €19 / client |
|---|---|---|
| 10 | €190 / month | €290 / month |
| 25 | €475 / month | €725 / month |
| 50 | €950 / month | €1,450 / month |
| 100 | €1,900 / month | €2,900 / month |
Numbers illustrate a typical reseller model. Actual pricing is set by you.
What Google requires from a White Label CSS
Google enforces four rules on every CSS. We handle each of them for you — you don't need your own accreditation.
- The CSS must be an accredited Google Comparison Shopping Service in the target market.
- The CSS must operate a working comparison shopping website with real product listings.
- Ads must display the CSS name, not the merchant's or Google's, as the origin.
- The merchant's account is linked to the CSS on the Google side — technical setup and compliance stays with us.
We take care of the complicated stuff.
Tech, accreditation, requirements, hosting, updates and support — all included. You focus on ads and margin, we run the plumbing.
Tech
Feed pipelines, Merchant Center linking and CSS switch — set up and monitored by us.
Accreditation
Officially accredited Google CSS Partner. One contract, all 21 EU markets.
Requirements
Comparison site, minimum offers, legal pages — we already meet every Google CSS requirement.
Hosting
High‑availability infrastructure and compare pages, hosted and scaled on our side.
Updates
Google policy, feed schema and CSS API changes — we track and roll them out for you.
Service
Real humans on email and chat. Setup help, escalations to Google, ongoing support.
Launch your own Google CSS
Talk to us about becoming a White Label partner. Setup is fast, contracts are simple, and you keep the customer relationship.