White Label CSS — Your own Google CSS
Your clients bid on Google Shopping with 20% more bidding power, visible under your branding. We handle accreditation, feed, and infrastructure. The client relationship and margin remain yours.
The Google Shopping platform for agencies.
From the day you switch a client, their Shopping clicks cost about 20 % less, under your own brand. You keep the client relationship and the reporting.
One contract covers every account you manage, in 21 markets, with volume discounts from 15 % up to 35 % as your account count grows.
Control over your presence in Google Shopping.
Your products appear in Shopping through many retailers, in many countries, with different data quality behind each listing. That makes prices, images and titles drift apart.
We give you one CSS structure across all of them: the same setup in 21 markets, one contract, and click costs about 20 % lower wherever you or your retailers advertise.
Every client account pays about 20 % less per click.
Built for many accounts.
Ten Merchant Center accounts or a thousand: onboarding runs the same way each time, and a new client is live within a day of the invitation.
Work your team stops doing.
Feed checks, policy warnings and error reports run automatically across all your accounts, so problems reach you as a list of fixes.
When a case gets technical, our specialists work on it with your team.
What your clients get.
Every account you move over gets the full setup:
- ·premium Google CSS
- ·20 % lower click costs
- ·daily feed and Merchant Center checks
- ·click fraud protection
- ·named contact for your team
Your brand stays in front.
The CSS runs under your name. Your clients see your reporting and your dashboard, including the commission you earn per account.
Your clients see your brand, not ours.
20 % cheaper clicks for every client account.
One contract instead of one CSS setup per client.
Volume discounts from 15 % to 35 % and your own branding.
Why agencies choose our White Label CSS
You can launch your own Google CSS (Comparison Shopping Service) in a few days. You do not need your own accreditation.
20% bid advantage
Your clients bid with the full amount. Google otherwise keeps 20% of this as a margin. With the same budget, this creates more clicks.
Your own branding
Your agency name appears as the source in the ads. Your clients see you.
Recurring revenue
In addition to your management fees, you get predictable monthly income per client, without additional team effort.
EU-wide with one setup
One connection is enough for clients in all 21 EU Shopping markets.
We handle the tech
We completely take over accreditation, Merchant Center connections, and Google's requirements.
Google Shopping directly and White Label CSS compared
When booking directly, Google retains 20% of each click bid as a margin. Via a CSS, the full bid goes into the auction. This difference is the 20% advantage.
| Google Shopping directly | White Label CSS | |
|---|---|---|
| Click bid €1.00 | €0.80 into auction | €1.00 into auction |
| Auction position | Standard | Up to 20% more competitive |
| Google margin 20% | Deducted | Stays with the retailer |
| Impressions & Clicks | Baseline | Higher share of voice |
| Branding in the ad | Google Shopping | Your agency brand |
How White Label CSS scales your revenue
A typical setup brings €29 to €49 per client per month. The margin repeats each month and costs you no additional work per client.
| Clients | MRR at €29 / client | MRR at €49 / client |
|---|---|---|
| 10 | €290 / month | €490 / month |
| 25 | €725 / month | €1,225 / month |
| 50 | €1,450 / month | €2,450 / month |
| 100 | €2,900 / month | €4,900 / month |
These figures show a typical reseller model. You set the prices for your clients yourself.
What Google requires from a White Label CSS
Google sets four requirements for every CSS. We fulfil them for you; you do not need your own accreditation.
- The CSS must be an accredited Google Comparison Shopping Service in the target market.
- The CSS must operate a functional price comparison website with real product listings.
- The name of the CSS must appear as the source in the ads.
- The retailer's Merchant Center account is linked to the CSS by Google. We handle the technology and requirements.
More revenue from the same Shopping budget
Cheaper clicks through our Google CSS. Less budget wasted on fraudulent clicks. And support from Google Shopping specialists when you want it.
Campaign management by a Google Partner
If you want campaigns, bids, feed and Merchant Center looked after continuously, our Google Shopping specialists take that on. Scope and terms are agreed separately, on request.
One price. No surprises.
Transparent Google CSS (Comparison Shopping Service) flat rate – including all features and 21 EU markets.
White Label CSS
For agencies & brands
+ £449 setup (one-off)
Savings & visibility
- 20% lower click prices
- Free Google CSS migration
- Full visibility in Google Shopping
Advanced features
- Product health: Google's issues, plainly explained
- Fix Center: fix suggestions, you approve
- Custom Labels: price-position labels suggested automatically
- Price benchmarks: your position versus market
Service & terms
- 21 EU markets included
- Premium email support
- No minimum term
We take care of the complicated stuff.
Tech, accreditation, requirements, hosting, updates and support — all included. You focus on ads and margin, we run the plumbing.
Tech
Feed pipelines, Merchant Center linking and CSS switch — set up and monitored by us.
Accreditation
Officially accredited Google CSS Partner. One contract, all 21 EU markets.
Requirements
Comparison site, minimum offers, legal pages — we already meet every Google CSS requirement.
Hosting
High‑availability infrastructure and compare pages, hosted and scaled on our side.
Updates
Google policy, feed schema and CSS API changes — we track and roll them out for you.
Service
Real humans on email and chat. Setup help, escalations to Google, ongoing support.
Launch your own Google CSS
Talk to us about a partnership. Setup takes a few days, the contract fits on two pages, and your clients remain your clients.