Your brand in Google Shopping. More clients. Monthly revenue.
Win new clients for your agency at scale. Build recurring monthly income. Become the expert in the Google Shopping system and the first point of contact for e-commerce clients.
Your Branding · Recurring Margin · 21 EU Markets
Turn your clients' Shopping ads into advertising for your agency.
With your branded CSS, your name becomes visible where people search for and buy products every day. The ads of your connected clients create massive branding and brand presence for your agency – at no cost.
Your White Label CSS becomes your best marketing
Prospects see your brand right next to the shops and products advertising through your CSS. That makes your client portfolio visible and strengthens your position as an experienced Shopping partner.
Generate a wave of new clients through your White Label CSS
The high reach and visibility create recognition for your agency brand, and a professional presence builds trust. Both support your new client acquisition.
Win new clients across Europe
The Google CSS program runs across Europe. As the operator of your own CSS, your agency can offer a valuable service to online retailers all over Europe. That lets you win new clients across Europe effortlessly and grow rapidly.
Only £89 a month
Build growing monthly revenue.
Your own CSS is a product you can sell under your brand:
As a standalone offer
Win retailers with your CSS and charge a monthly fee.
As part of your service
Integrate CSS into your Google Ads packages and increase the value of your work.
As an entry product
Start the collaboration with CSS and then open up further services such as campaign management or feed optimisation.
Only £89 a month
Show potential clients that your agency has mastered Google Shopping.
With your own CSS, your expertise becomes visible – right in Shopping ads, on your own comparison shopping platform and in Google's CSS partner directory. That builds trust in your agency and gives retailers a concrete reason to choose you.
Make your expert status visible. Right in Google Shopping.
Your own CSS gives your Google Shopping expertise a visible expression: your name in the “By …” link of Shopping ads, your own comparison shopping platform and an offer that goes beyond campaign management.
Your expertise gets its own brand. And your agency a clear differentiator.
You appear as the provider of your own Shopping solution. That gives you a strong argument in sales conversations, pitches and proposals – and your clients a concrete reason to choose your agency.
Listed in Google's CSS partner directory. Linked directly to your website.
As a qualified CSS partner, you get an entry in Google's official CSS partner directory, including a backlink to your website. That way, potential clients find your agency exactly where they look for the right Shopping partner. Use your directory listing as additional proof of trust in your marketing and sales.
Only £89 a month
Build long-term, profitable client relationships
With your own CSS, your agency becomes a fixed part of your clients' Google Shopping setup. You bundle campaigns, feeds and CSS under your brand and strengthen the partnership with every additional service.
Become the go-to address for Google Shopping.
Your clients get strategy, campaign management, feed optimisation and CSS from a single source. That simplifies coordination and makes your agency the central point of contact for their Google Shopping.
Keep the client relationship in your hands.
With your own CSS, you cover the service your clients would otherwise need another provider for. Your CSS name appears in the ads, and support runs through your team. That reduces touchpoints with external CSS providers who are also competing for your clients' agency business.
Turn individual services into a long-term partnership.
Your CSS ties your agency even more closely to your clients' ongoing Shopping business. Campaign management, technical integration and personal support work hand in hand. That raises the value of your offer, strengthens client retention and gives your clients more concrete reasons to keep working with you.
Only £89 a month
Strong arguments for your agency. Concrete benefits for your clients.
With your own CSS, you combine more bidding power, additional visitors and new opportunities for visibility – under your agency's brand.
More bidding power in Google Shopping
With an external CSS, your clients use the CSS bidding advantage over Google Shopping. That gives you an economic argument for your offer and complements your optimisation of campaigns, feeds and budgets. For clients who already use an external CSS, you combine this advantage with your own brand and your service.
Additional traffic via the “By …” link
The CSS link in Shopping ads leads to your comparison shopping page. There, visitors discover products and reach the connected shops. That gives you an additional visitor path for your own CSS and your clients' offers.
More presence in Google Search
Your CSS page creates an additional platform for your clients' products. Search engines can index this content and show it in relevant search results. Displays for product and price comparison pages also open up additional opportunities for organic reach.
Only £89 a month
You don't need your own tech department. You have us.
csspartner.io handles the setup and technical operation of your CSS. You need neither programming skills nor an additional IT team.
Complete setup
We build your responsive comparison shopping site with your branding and your domain. This includes the technical configuration and localisation for the CSS markets you want.
Guided migration
We coordinate connecting your existing Merchant Centers and take the required ad surfaces into account. Your existing accounts, campaigns and feeds remain the foundation.
No rebuild of your Google Ads campaigns
Your campaigns stay in your existing Google Ads accounts. For the CSS connection alone, we don't need access to them.
Technical operation included
We take care of the platform. You focus on winning clients, expanding your offer and marketing your CSS.
Only £89 a month
Our know-how becomes your edge.
You get personal support, practical training and materials that help you use and sell your own CSS successfully.
Personal support
We support you with setup, client onboarding and questions during ongoing operation.
Proactive training
You and your team learn to use the possibilities of the CSS programme and to explain the added value convincingly in client conversations.
Marketing materials for your sales
Use additional content to approach existing clients, present your CSS offer and win new retailers.
Practical knowledge for better results
Expand your CSS know-how and build it into how you advise and support your clients.
Only £89 a month
Your own agency CSS in four steps.
- 01
Sign up
You send us the basic details of your agency along with your preferred CSS name, your domain and your branding.
- 02
Have your CSS set up
We build your branded comparison shopping site and handle the technical setup.
- 03
Get guided through Google approval
We handle the CSS application, configure your CSS account and guide you through the approval process. You then get your admin access and an onboarding session.
- 04
Connect clients and get started
We help you connect your Merchant Centers. You launch your own CSS offer and grow it with every additional client.
Only £89 a month
Don't take our word for it — take theirs
Real Google reviews from customers who run their Google Shopping through our CSS.
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Why agencies choose us as their CSS partner
You can launch your own Google CSS (Comparison Shopping Service) in a few days. You do not need your own accreditation.
25% more bidding power
Unlock the bidding advantage and turn Shopping ads into high-performing, highly visible assets.
An additional business model
An attractive entry product that generates predictable, recurring subscription revenue and extra margin.
Start from 1 Merchant Center
We have no minimum number of clients: you launch your own CSS solution from your very first client.
Free extra traffic
Capture additional clicks via the “By …” link that go to competitors when you don’t have your own CSS.
Brand building & awareness
Generate millions of free brand impressions for your own PPC agency through your clients’ Shopping ads.
Inbound leads
Your huge presence in the Google Shopping Network brings in organic enquiries from new clients.
Better conversion rates
Visible expert status builds trust and increases your closing rates.
Become a one-stop shop
Complete your service portfolio with your own CSS and stop clients from switching to the competition.
Protection from competitors
Prevents third-party CSS providers from placing their branding on your clients’ ads and building their own relationships with your clients.
Clients as testimonials
Your clients’ ads serve as visible proof of your advanced Google Shopping expertise.
Google CSS Partner badges
Qualify for exclusive Partner and Premium Partner badges, including a listing in the official Google directory.
Additional AI traffic
CSS pages opened up to ChatGPT crawlers unlock an additional traffic source alongside Google Shopping.
Full control & independence
Your own Google CSS Center for managing every CSS process yourself, without third parties.
Stronger client retention
Better performance and exclusive subscription benefits ensure lastingly higher client retention.
Better services
Use your own CSS advantages directly to offer clients advanced optimisations.
Marketing support & materials
Access to exclusive CSS content plus ready-made sales and marketing materials.
5-star Premium support
First-class support and specialist expertise.
One price. No surprises.
Transparent Google CSS (Comparison Shopping Service) flat rate – including all features and 21 EU markets.
White Label CSS
For agencies & brands
+ £449 setup (one-off)
Savings & visibility
- 20% lower click prices
- Free Google CSS migration
- Full visibility in Google Shopping
Business, marketing & client retention
- Your own business modelrecurring subscription revenue and extra margin
- Your brand in the adsbrand presence through your clients' Shopping ads
- Inbound leadsnew client enquiries from your presence in Google Shopping
- Client retentionCSS, campaigns and feeds from a single source
- Protection from competitorsno third-party CSS providers with your clients
Service & terms
- Visibility in free listings
- 21 EU markets included
- Premium email support
- Cancel anytime
White Label CSS profit calculator
Set your own price per merchant. Your cost stays the same, no matter how many merchants you put on your CSS.
£89 per month for your agency, whatever the number of merchants. Setup £449 once.