Your own Google CSS — under your brand
Give your clients a 20 % bid advantage in Google Shopping under your own branding. We handle the accreditation, feed and infrastructure — you keep the customer relationship and the margin.
Why agencies choose our White Label CSS
Everything you need to launch your own Google CSS in a few days — without becoming an accredited CSS yourself.
20 % bid advantage
Your clients bid with the full amount that Google would otherwise take as its 20 % margin. More visibility at the same budget.
Your own branding
The CSS appears in ads under your agency name. Your clients see you, not us.
Recurring monthly revenue
Add a predictable MRR line on top of your existing management fees — with no additional labour per client.
EU-wide, one contract
Serve clients across all 21 EU Shopping markets with a single setup.
Zero technical overhead
We run the accreditation, the merchant center connections and Google compliance. You resell.
Google Shopping standard vs. White Label CSS
Google keeps 20 % of every click bid as its margin. Through a CSS, the full bid enters the auction — that gap is the mechanic behind the 20 % advantage.
| Google Shopping direct | White Label CSS | |
|---|---|---|
| Click bid €1.00 | €0.80 into the auction | €1.00 into the auction |
| Auction position | Standard | Up to 20 % more competitive |
| Google's 20 % margin | Deducted | Passed to the merchant |
| Impressions & clicks | Baseline | Higher share of voice |
| Branding on the ad | Google Shopping | Your agency brand |
How the White Label CSS scales your revenue
A typical setup adds €19–€29 per client per month. The margin is fully recurring and requires no additional operational work per client.
| Clients | MRR at €19 / client | MRR at €29 / client |
|---|---|---|
| 10 | €190 / month | €290 / month |
| 25 | €475 / month | €725 / month |
| 50 | €950 / month | €1,450 / month |
| 100 | €1,900 / month | €2,900 / month |
Numbers illustrate a typical reseller model. Actual pricing is set by you.
What Google requires from a White Label CSS
Google enforces four rules on every CSS. We handle each of them for you — you don't need your own accreditation.
- The CSS must be an accredited Google Comparison Shopping Service in the target market.
- The CSS must operate a working comparison shopping website with real product listings.
- Ads must display the CSS name, not the merchant's or Google's, as the origin.
- The merchant's account is linked to the CSS on the Google side — technical setup and compliance stays with us.
Launch your own Google CSS
Talk to us about becoming a White Label partner. Setup is fast, contracts are simple, and you keep the customer relationship.