Rebike saves 20% CPC with Google CSS

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Every other week: what is changing in Google Shopping, what we see in our customers' accounts, and what to do about it.

Rebike sells inspected e-bikes with a warranty. Buyers compare for a long time and spend a lot of money. On Google Shopping, Rebike competes with manufacturers, large chains and marketplaces.

Rebike uses the right comparison shopping service (CSS). This one-off decision cuts costs from the very first click.

You can calculate the effect of this move on your performance marketing precisely in advance.

Why every click counts at Rebike

Almost every shop selling high-priced products will recognise these conditions:

High basket value: every bike sold brings in significant revenue. Every cent saved on the click price boosts your contribution margin.
Many clicks per purchase: buyers compare models, model years and conditions before deciding.
A clear season: demand rises especially sharply in spring.
Sought-after SKUs: many merchants offer the same popular models. Only strong bids keep you visible.

If you buy clicks more cheaply, you can keep bidding for longer. For Rebike, the click price is the single most important lever.

You can use the same auction advantage as savings or as reach

Every Shopping ad runs through a comparison shopping service. With a certified third-party CSS, Google's markup disappears: 20% CPC savings at the same position, or 25% more bidding power at the same budget.

Perspective	Effect	What it's good for
Cut costs	20% lower click costs at the same volume	Strengthen margin, improve contribution margin
Buy reach	25% more bidding power at the same budget	Expand visibility for top models

This auction advantage applies from the very first click after switching, with the same campaigns, feeds and controls. Rebike achieves 20% CPC savings this way with csspartner.

The switch runs without touching your shop, feed or campaigns

1Merchant Center access: you simply invite us as a user to your Google Merchant Center.
2Quick check: we review your feed, target countries and account structure.
3Switch to our CSS: we link your Merchant Center to our certified Google CSS. All products stay online.
4Verification: after the switch, we check product status and delivery.
5Advantage active: from the next click on, you pay without the markup.

What simply carries on as before

Shop, shop system and product data: no intervention, no script.
Feed and feed tool: stay exactly as they are.
Campaign structure, bidding strategies and budgets stay entirely in your hands.
Tracking, conversion data and learning phases: continue running with no reset.

After you sign up, we get in touch within 24 hours with the next steps. The migration is free.

Frequently asked questions

What actually is a comparison shopping service?

A CSS is an approved price comparison service for Shopping auctions. With a certified third-party CSS, the markup that Google would otherwise keep stays in your budget instead.

Does anything need to change in the feed or the shop?

No. The feed, shop system and pages stay untouched. We only need user access in Merchant Center.

How long does the switch take?

After you sign up, our team gets in touch within 24 hours with the next steps. Your campaigns keep running without interruption in the meantime.

Do learning phases and conversion history stay intact?

Yes. Campaigns, bidding strategies and conversion data all stay fully intact.

At what budget does switching pay off?

As soon as 20% of your monthly budget exceeds the CSS fee of £17, switching brings you extra margin.

Can I switch again later?

Yes, at any time, to another CSS or straight back to Google Shopping. There's no minimum term.