New in beta: AI product titles for your Google Shopping ads

Why the product title matters so much

The title is one of the most important attributes in your product feed. Google matches it against search queries, and it appears prominently in your Shopping ad. According to Google, depending on the screen, people often see only the first 70 characters or fewer. That's why the brand, the product type and the key feature belong at the front.

Many feeds take their titles straight from the shop system. These often contain long names, filler words, promotional add-ons or words in CAPITAL LETTERS. Google's requirements don't allow promotional text or capitals for emphasis in titles. You'll find the details in Merchant Center Help on the title.

How the new feature works

1. 1Analysis: The AI reads your product's current title, brand, description and attributes.
2. 2Suggestion: From these, it writes a shorter title under 70 characters, with the most important details at the front.
3. 3Check: Every suggestion goes through an automatic check (see below). Anything that breaks a rule is discarded.
4. 4Approval: The checked suggestions appear in your customer area. You remove any titles you don't like and approve the rest.
5. 5Transfer: We add the approved titles to your Merchant Center as a supplemental data source. Your shop and your original feed stay unchanged.

Strict rules: the AI makes nothing up

A product title has to be accurate. That's why we check every suggestion before you even see it:

• Every word must already appear in your product's title, brand, description or attributes.
• The AI takes numbers such as sizes, quantities or dimensions only from the title or the attributes.
• Promotional words and words in capital letters are not allowed.
• Health products are excluded because particularly strict advertising rules apply to them.

Which shops the beta is right for

• Your feed contains many long or cluttered titles, for example taken straight from the shop system.
• Brand, size, colour or material are separate attributes in your feed. The more complete the attributes, the more good suggestions you get.
• Your range doesn't consist mainly of health products.

How to join the beta

The beta is running with a first group of shops that use our Google CSS. If you'd like to take part, drop us a quick message. We'll activate the feature for your shop, and the first suggestions will then appear in your customer area.

Frequently asked questions about AI product titles