Help
Guides to Google CSS and the merchant portal: from your first account and the switch in Merchant Center to the areas you work with every day.
Getting started
From signing up to your first ad through our CSS.
Accounts and markets
Your account structure and the countries you sell to.
- Account types: standalone account, MCA and sub-accountsWhich structure you have — and what it means for billing and switching.
- Setting up multiple target marketsWhat needs to be separate for each country and what you only do once.
- CSS outside the EU: Switzerland, Norway, the United Kingdom, SerbiaWhere the advantage also applies, even though it isn't the EU.
Working in the merchant portal
What each area shows and what you do with it.
- Reading the OverviewWhat the first page tells you and where to go next.
- Product health: find and fix disapproved productsGoogle's issues, sorted by what costs you the most.
- Fix Center: add missing attributesFill in missing colours, sizes or age groups with a single decision.
- The supplemental source in Merchant CenterWhere our additions end up — and why not in your feed.
- Feed optimisation: the custom label for price positionAn extra label that lets you bid by price position in Google Ads.
- Price comparison: where you're above the market priceGoogle's benchmark for each product, and what follows from it.
Plan and contract
What it costs and in which currency.
Nothing found? Write to us — we usually reply on the same working day.