The key features of our Google CSS take you straight from product data to decisions.

1. Product health: see instantly which products Google rejects in Merchant Center, and why

Google often flags products in Merchant Center for missing colours, broken landing pages or policy violations. These messages usually appear there as confusing error codes.

The Product Health area presents complaints clearly. You see:

• which errors and warnings Google reports,
• what each message actually means,
• how many products are affected,
• which example products are affected, and
• which errors affect your visibility the most.

You immediately see whether individual items or large parts of your catalogue are affected, and work through issues in a targeted way instead of from raw error codes.

2. Fix Center: add missing product attributes in Merchant Center with a single decision

If many products are missing an attribute like colour, fixing it otherwise often means changes in the shop system by developers or an agency.

Fix Center automatically derives missing values from existing data and suggests bundled changes. You confirm all items with one decision.

Your existing feed stays unchanged

Approved additions flow into a separate data source layered on top of your product data, without changing your shop system or the original feed.

• Your shop system doesn't need to be rebuilt.
• Your agency can keep working as usual.
• The original feed stays fully under your control.
• You can undo any addition at any time.

Fix Center suggests attributes like colour, age group, gender, size or condition when the underlying data is clear.

We deliberately don't auto-fill missing GTINs, images or product descriptions. Missing information protects your account better than guessed values.

3. Custom Labels: steer Shopping campaigns by your real price position

On Google Shopping, many merchants manage bids without knowing their own price position relative to the competition. Expensive offers often get bids that are too high, while competitively priced products get too little budget.

Our Google CSS passes your price position to your campaign management as a Custom Label and assigns products to the right groups:

• cheapest provider,
• slightly above the cheapest offer,
• significantly above the cheapest offer.

This lets you steer bids, campaigns and margins in Google Ads by the price attractiveness of your products.

Your shop supplies margin, season, product type or price band; the price comparison shows you your exact position relative to other merchants.

The total price including shipping is what counts

The total price including shipping cost determines your position in the price comparison. Higher shipping costs can offset a low product price, so our assignment is always based on the total price that matters to customers.

Existing labels are never overwritten

Custom Labels drive Google Ads; overwriting existing labels puts campaign structures and bidding logic at risk.

We only write the price position into free label columns. If there's no free column in the catalogue, we don't apply a suggestion. This protects your campaign logic.

4. Price comparison: see which provider is actually cheaper

Merchant Center only reports that a price is above the market benchmark. It doesn't show which merchant is cheaper, how big the gap actually is, or whether the difference lies in the product price or the shipping cost.

Weekly benchmarks give you a concrete basis for decisions

Our Google CSS connects weekly country benchmarks with product comparison pages. There you see every provider and price for a given product, and immediately spot who's cheaper.

Only with this information can you make an economic decision: adjust the price, deliberately defend your existing margin, lower the bid, or take the product out of a campaign.

Without solid reporting access, we don't show estimated figures. If reliable data is missing, the view stays empty rather than inventing numbers.

Every piece of information leads to a clear decision

All four features end in a possible action: approve a correction, steer bids by price position, adjust a price, or fix a product in a targeted way.

Three principles apply throughout: changes only happen with your approval, suggestions only appear on a solid data basis, and added information lives in a separate data source. You can remove it at any time without changing your original feed or shop system.