Feed optimisation: the custom label for price position
Feed optimisation records, for every offer, where you stand in the price comparison and writes it into a Custom Label. In Google Ads you can then bid deliberately: more on the items where you lead, less on the rest.
The three values
- Cheapest seller — no one in the comparison is cheaper.
- Up to 5% above the best price — close.
- More than 5% above the best price — a clear gap.
What counts is the total price including shipping, not the item price alone. We write to the first Custom Label column that has no value of your own anywhere in your catalogue — we don't overwrite existing labels.
After approval, the label is written at the next sync, not immediately. In Google Ads you can then use it as a filter or for your own ad groups.