Click Fraud Protection: your budget goes to real buyers
We block bots, click farms, and repeated competitor clicks from your campaigns, leaving only visitors ready to buy.Add to your CSS subscription, cancel monthly, setup included.
More budget for the clicks that count
Filter out wasted traffic so your existing budget focuses on people who genuinely want to buy.
- Crawlers and bots that scrape product data and click on ads.
- Click farms generating rapid bursts of clicks from a few networks.
- Competitors who repeatedly click the same ad.
- Devices and IP ranges that click a lot and never add to the basket.
Identify, exclude, prove
- 1
Clicks are monitored
We match each ad click with product page behaviour, network, device, and visit frequency.
- 2
Suspicious sources are identified
Repeated clicks from the same source with no buying activity are flagged as invalid.
- 3
Exclusion lists are maintained
Flagged IPs go straight into your Google Ads exclusion list automatically, with no manual effort needed.
- 4
Report on invalid clicks
View regular updates showing how many clicks were blocked and where they originated.
What you get
Automatic exclusion lists
It runs on its own.
The Google Ads connection updates exclusions automatically whenever a new threat appears.
Report on invalid clicks
You see the extent and origin.
The report details your saved budget and the source of each blocked click.
Full blocking in Standard Shopping
Marked sources no longer see your ads.
IP exclusions apply instantly in Standard Shopping, stopping any future costs from those clicks.
Detection in Performance Max
Account-wide ban plus proof.
Invalid traffic is detected, blocked across your whole account, and detailed in your report.
Setup included
We will do it with you.
We install the Google Ads tracking template, shop code, and account connection at no extra charge.
Cancel monthly
No minimum term.
This feature runs with your CSS subscription and can be cancelled at any month end.
Performance Max: what happens there
Google blocks campaign IP exclusions in Performance Max and Smart Shopping. We therefore exclude these sources across your whole account to protect Search and Display, and report them to you.
More revenue from the same Shopping budget
Cheaper clicks through our Google CSS. Less budget wasted on fraudulent clicks. And support from Google Shopping specialists when you want it.
Campaign management by a Google Partner
If you want campaigns, bids, feed and Merchant Center looked after continuously, our Google Shopping specialists take that on. Scope and terms are agreed separately, on request.
Together with Google CSS, it has double the impact
With our CSS, your full bid enters the auction without Google taking around 20% margin, reducing your cost per click.
Click Fraud Protection ensures these cheaper clicks come from genuine visitors, driving more buyers to your shop on the same budget.
Add Click Fraud Protection
Tick the box on the booking form to add this to your regular CSS subscription invoice.