Click Fraud Protection: your budget goes to real buyers
We detect and block bots, click farms, and competitor clicks from your campaigns. The result? Visitors who are genuinely ready to buy.Available as an add-on to your standalone CSS. Cancel monthly. Setup included.
More budget for clicks that count
Every Shopping account contains traffic that will never convert. Remove it, and the same budget works harder for genuine prospects.
- Crawlers and bots that scrape product data and click on ads.
- Click farms generating high click volumes from a few networks in a short time.
- Competitors repeatedly clicking on the same ad.
- Devices and IP ranges that click frequently but never add to cart.
Detect, exclude, prove
- 1
Clicks are monitored
Every ad click is linked to behaviour on your product page: network, device, behaviour, frequency.
- 2
Suspicious sources are identified
Recurring clicks from the same source, without purchase intent, are flagged as invalid.
- 3
Exclusion lists are maintained
Identified IPs are automatically added to your Google Ads account's exclusion list. You do nothing manually.
- 4
Report on invalid clicks
You regularly see how many clicks were filtered and their origin – a solid basis for refund requests.
What you get
Automatic exclusion lists
It runs itself.
The Google Ads connection automatically updates exclusions as new suspicious sources appear.
Report on invalid clicks
You see scope and origin.
The report shows how much budget was saved and where the clicks originated.
Full blocking in Standard Shopping
Flagged sources no longer see your ads.
For Standard Shopping, IP exclusions apply directly – eliminating costs for these clicks.
Detection in Performance Max
Account-wide block plus evidence.
Invalid traffic is also detected, excluded account-wide, and detailed in the report.
Setup included
We set it up with you.
Tracking template in your Google Ads account, code in your shop, account connection – at no extra cost.
Monthly cancellation
No minimum term.
This option runs with your CSS subscription and can be cancelled at the end of any month.
Performance Max: what happens there
Google does not allow campaign-level IP exclusions in Performance Max and Smart Shopping. Therefore, we block sources account-wide, keeping them off Search and Display, and document them in the report.
It works twice as hard with Google CSS
Via our CSS, your full bid enters the auction, instead of Google deducting around 20% as margin – each click costs less.
Click fraud protection ensures these cheaper clicks come from genuine prospects. Same budget, more buyers in your shop.
Add Click Fraud Protection
Simply tick the box in the booking form – the option appears on the same invoice as your CSS subscription.