Setting up multiple target markets
The CSS advantage applies in every market where your ads run. But whether a product appears there is still decided by your feed — and it needs its own details for each target country.
What each target market needs of its own
- Price as the final price — in the target country's currency, or via Google's currency conversion from your feed currency. In that case, however, the price and tax rules of the country whose currency is in the feed apply, and the customer sees a converted price that may differ from the amount on their card statement (Google Help: Currency conversion).
- Shipping costs and delivery time for that country.
- Return conditions, where they differ.
- A language version of the product data if a different language is spoken there.
The most common silent loss happens when the home market is fully maintained and the neighbouring market only half: the affected items appear there less prominently or not at all, but still cost you attention.
Check one target country at a time rather than one product at a time. One well-run market brings more than five half-finished ones.