Setting up multiple target markets
The CSS advantage applies in every market where your ads run. But whether a product appears there is still decided by your feed — and it needs its own details for each target country.
What each target market needs of its own
- Price in the target country's currency, as the final price.
- Shipping costs and delivery time for that country.
- Return conditions, where they differ.
- A language version of the product data if a different language is spoken there.
The most common silent loss happens when the home market is fully maintained and the neighbouring market only half: the affected items appear there less prominently or not at all, but still cost you attention.
Check one target country at a time rather than one product at a time. One well-run market brings more than five half-finished ones.