CSS outside the EU: Switzerland, Norway, the United Kingdom, Serbia

The CSS programme isn't limited to EU member states. Besides the 21 EU markets we cover, the advantage also applies in Switzerland, Norway, the United Kingdom and Serbia, among others.

What matters isn't where your company is based but the market where your ad runs. A Swiss shop selling to Germany bids there in the same auctions as a German retailer — and benefits there just the same.

What's different for you

• Billing: in the currency in which you booked your plan.
• Taxes: in the EU, gross prices with the VAT of the target country apply. For non-EU markets, the local rules apply.
• Feed: separate price and shipping details for each target market, see Setting up multiple target markets.