How the setup works
Three steps are up to you, two are up to us. Only your Merchant Center can trigger the last one.
- 1You sign up and start your subscription. The first 30 days are a trial.
- 2We send you an email with a link to a short form.
- 3You enter your Merchant Center ID and choose how your account is structured — standalone, MCA or sub-account of an MCA. It usually takes less than two minutes.
- 4We check the account structure and request the connection. From here on, a request is waiting in your Merchant Center, and you get an email about it.
- 5You confirm the Standard CSS Access in Merchant Center.
- 6Done. Your Shopping ads now run through our CSS.
Step 5 can only come from your Merchant Center. We can't do it for you, not even with your permission — Google technically doesn't allow it.
If your Merchant Center is a sub-account of an MCA, we personally review the structure before the migration. Make sure you are listed as an administrator in the sub-account itself: access that exists only through the parent MCA may be lost after the migration.
Nothing changes in your campaigns. You don't need to pause anything, rebuild anything or touch a single ad group.

