Your search term under your Shopping ads – with a Google CSS of your own
Every Shopping ad says which CSS placed it. For most shops that line carries the name of a provider the buyer has never heard of. With a Keywords CSS it carries your search term: “By Running Shoes Compare” instead of “By Some-CSS”.We set up your CSS, Google approves it, your campaigns keep running as they are. For shops, brands and agencies.
only £179 a month · Your own CSS on your own domain · The CSS advantage in the auction · No new accounts, no interruption
A Google CSS named after your keyword
Under every Shopping ad in Europe, Google shows which Comparison Shopping Service placed it. The name is the name of the CSS website. A Keywords CSS is a CSS website of your own on a domain carrying your main search term, set up and run by us for you.
By Running Shoes Compare
That is how the line under your ad reads when your CSS is named after your keyword. It matches what the buyer searched for, not a third party's brand.
Your keyword, not someone else's name
The line under the ad carries the name of your CSS website. We register a domain with your search term or category and build the CSS on it.
Clicks on that line land with you
Clicks on the CSS name are not charged to you; they lead to the CSS website. With a third-party CSS that is a portal where your competitors are listed too. With your Keywords CSS it is your site, with your offers first.
The full CSS advantage stays
A Keywords CSS is a fully fledged Google CSS: your bids enter the auction without the margin Google Shopping Europe keeps, up to 20 % more bidding power for the same budget.
What a Keywords CSS does for you
The price advantage of a CSS is standard today; most shops use it. A Keywords CSS builds on it: it makes your ads more relevant and brings the clicks on the CSS line to you.
Ads that match the search
Someone searching for running shoes sees “By Running Shoes Compare” under your ad. The line confirms the search instead of introducing a brand they don't know.
Free clicks stay with you
Clicks on the CSS name cost you nothing and land on your own CSS website instead of a third party's portal where competitors advertise to the same buyers.
Up to 20 % more bidding power
Like every CSS, your Keywords CSS places the ads without the margin Google Shopping Europe keeps. Your budget buys more clicks, or the same clicks for less.
Your own domain, your own CSS Center
The CSS runs on your domain and gets its own CSS Center at Google. You see what runs through your CSS and depend on no other provider.
Every CSS country
Your Keywords CSS can advertise in any of the 21 European countries of the CSS programme where you run Shopping ads. One CSS, one setup.
No new accounts, no rebuild
Merchant Center, campaigns and feeds stay as they are. Switching to your CSS is a setting in Merchant Center; your ads keep running without interruption.
For shops, brands and agencies
A Keywords CSS belongs to a search term or a category, not to an agency brand. That is why it suits shops and brands as much as agencies.
Shops and brands
You advertise a category you are strong in, or a brand buyers search for. Your Keywords CSS carries exactly that term and sits under every one of your ads in that category.
Especially for shops whose best-selling category has a clear name: furniture, running shoes, coffee machines, garden furniture.
Agencies
You look after clients for whom a keyword under the ad is worth more than your agency brand. Then you set up a Keywords CSS for that client instead of placing them under your White Label CSS.
Also for several clients in the same industry: one category CSS that all shops in that niche run through.
Your Keywords CSS in four steps
- 01
Choose the keyword
You tell us the search term or category your ads should run under. We check which domain is available for it and agree the name with you.
- 02
We build the CSS
We register the domain, set up the CSS website with legal notice and privacy policy, and register the CSS with Google. Google's approval usually takes a few days.
- 03
Link your Merchant Center
You send us your Merchant Center ID, we link your account to your CSS. Your products appear on your CSS website, your offers first.
- 04
Ads run with your keyword
From now on your search term sits under your Shopping ads. Campaigns, bids and feeds stay unchanged; we run the CSS, you run your campaigns.
Don't take our word for it — take theirs
Real Google reviews from customers who run their Google Shopping through our CSS.
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Keywords CSS, Google CSS Partner or White Label CSS?
All three bring the CSS advantage in the auction. They differ in whose name sits under the ad and where clicks on that name lead.
| Google CSS Partner | Keywords CSS | White Label CSS | |
|---|---|---|---|
| Name under the ad | Our CSS | Your search term | Your agency brand |
| CSS advantage in the auction | Yes, up to 20 % | Yes, up to 20 % | Yes, up to 20 % |
| Clicks on the CSS name | To our comparison portal | To your keyword website, your offers first | To your agency's portal |
| Own domain and own CSS Center | No | Yes | Yes |
| Suits | Shops that want the price advantage | Shops, brands and agencies with a clear search term | Agencies selling CSS as a product of their own |
| Price | £17 a month | £179 a month | £179 a month, one-off £449 setup |
One price, everything included
A Keywords CSS costs £179 a month, per CSS domain. Setup, operation and support are included.
- Your own CSS domain with your search term
- CSS website with legal notice, privacy policy and product search
- Registration and approval with Google
- Your own CSS Center
- Linking of your Merchant Center accounts
- Operation, updates and personal support
Cancel monthly. We register the domain for you; on request the CSS runs on a subdomain of your own domain.
Frequently asked questions about Keywords CSS
What exactly appears under my ad?
Under every Shopping ad Google shows “By” and the name of the CSS website that placed it. With a Keywords CSS that is the name of your keyword domain, for example “By Running Shoes Compare”.
Does my CSS website show only my products?
No. Google requires every CSS to let buyers compare the same item across several merchants. So your CSS website compares offers from several shops, like every CSS does.
What you control is the order: your offers come first. And the click on the line under the ad lands on your site, not on a third party's portal.
Do I have to change anything in my campaigns?
No. Campaigns, bids, feeds and Merchant Center stay unchanged. Switching to your CSS is a setting in Merchant Center that we make together with you.
I'm already with another CSS. How does the switch work?
You switch to your Keywords CSS in Merchant Center. The previous CSS may hold a grace period of up to 14 days; during that time your ads keep running through the old CSS. After that they run through yours.
How long does the setup take?
We set up the domain and the CSS website within a few days. Google's approval of the CSS usually takes a few days as well; Google decides the timing.
In which countries can I advertise with the Keywords CSS?
In the 21 European countries of the Google CSS programme, among them Germany, Austria, Switzerland, France, the Netherlands, Italy, Spain, Poland and the UK. You tell us the countries where you run Shopping ads.
Can I have several Keywords CSS?
Yes. Each CSS belongs to one domain and therefore to one search term. If you are strong in several categories, you can run a Keywords CSS for each, every one at £179 a month.
How does Keywords CSS differ from White Label CSS?
Both are CSS of your own on your own domain with your own CSS Center. White Label CSS carries an agency's brand and bundles its clients. Keywords CSS carries a search term and belongs to one shop, one brand or one niche.
Your search term under your ads
Tell us your keyword, we check the domain and come back to you with a proposal.