Price comparison: where you're above the market price

Price comparison puts your prices side by side with Google's market benchmark for each product: the average price at which other retailers offer the same product (same GTIN) in Shopping ads and free listings and are successful with it (Google Help: Price competitiveness). We fetch the data from Merchant Center weekly.

Without a valid GTIN, Google provides no benchmark. That's why products without a GTIN are missing here — not because they're well priced.

Price comparison in the merchant portal: distribution above and below the benchmark, the largest gaps and Google's price opportunities

Two lists, two meanings

Furthest above the benchmark shows what other shops charge for the same product, sorted by the largest difference. That's where your room to manoeuvre lies.

Price opportunities is something else: not the market price, but the sale price that Google predicts, from the last seven days, to be the most effective — with the expected increase in clicks and purchases. It can be below the benchmark. Google only shows such suggestions if your account reports purchases and Google expects a clear improvement; that's why they're often missing.

Google provides at most 20 examples per country — the lists are never complete. And the suggestions are Google's, not ours: you decide what a product should cost.

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