Most CSS providers pay a monthly fee for the cost of running their own price comparison service.
Small traders in particular with a low budget should therefore double-check whether the margin that is lost may be offset by the fixed costs of the CSS partnership. For large online shops, however, working with one or more partners is usually profitable.
In addition to the available budget, the strategy is also decisive: especially retailers who have placed their focus on performance and efficiency can benefit from CSS partnerships. Since the close cooperation with a CSS requires trust, advertisers should also attach importance to the quality and the support service of the provider.