This article outlines a strategy to dominate Shopping Ads in Google. Our specialists have accumulated a lot of information from hundreds of advertisers and agencies over the years and discovered that certain things are often overlooked.
Our approaches work for medium, large and small advertisers. Our approach has been adopted by hundreds of advertisers across Europe. Every advertiser who follows the steps in this article will experience an increase in their performance. Based on the initial situation, we can see increases up to 25% and even 200%.
We are excited to have you join the csspartner.io “movement” of smart google shopping advertisers.
The 3 Shopping Ranking Factors
The shopping ads auction has become increasingly competitive over the years. It is important to know what you can do to outsmart competitors if you don’t want to spend more on shopping ads. The most successful Shopping advertiser does not always have the biggest pockets.
Do you want to be the best in the Shopping Ads Auction? We’d like to share with you 3 factors that will determine the success of your shopping ads campaigns.
Here is how to increase each of these ranking factors.
Boost your Bids
It will not surprise you that, to dominate the shopping ads auction, a winning bid is crucial. This chapter will show you how to raise your bids immediately without spending more. We will then show you how to bid more effectively.
1. Increase your bids by 20% with csspartner.io
When you switch from Google Shopping CSS to csspartner.io, you get a 20% discount on your CPC. This results in 20% extra bidding power.
2. Choose the right bid approach
You can set a bid manually or let Google set your bids based on your goals.
3. Set higher bids to specific search terms
It is possible to create groups and set different bids for different search terms by using the waterfall principle. This makes it possible to dominate extra on for branded or other high converting search terms.