Insights
Google's new AI & bidding controls for Shopping
AI Max for Shopping, Product Value Adjustments and the new "New Prospects" mode — three Google Ads levers that reshape Shopping across the purchase journey.
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Blog
Current insights on Google Shopping, Comparison Shopping Services and performance marketing.
Insights
Google Shopping Ads expand into 15 new European markets
From September 2026, Shopping Ads launch in 14 new EU markets, Slovenia follows in March 2027 – plus CSS requirements and checklist.
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Google Shopping Ads launch in Bulgaria – September 2026
From September 2026, Shopping Ads are available in Bulgaria. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Croatia – September 2026
From September 2026, Shopping Ads are available in Croatia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Lithuania – September 2026
From September 2026, Shopping Ads are available in Lithuania. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Serbia – September 2026
From September 2026, Shopping Ads are available in Serbia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Estonia – September 2026
From September 2026, Shopping Ads are available in Estonia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Latvia – September 2026
From September 2026, Shopping Ads are available in Latvia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Luxembourg – September 2026
From September 2026, Shopping Ads launch in Luxembourg – trilingual in German, French and English. Market data and a checklist.
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Google Shopping Ads launch in Slovenia – March 2027
From March 2027, Shopping Ads launch in Slovenia – the 15th and final market, the only one launching directly in the local language. Market data and a checklist.
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