Your landing page is where the buyer lands after clicking on your ad. It should be attractive, informative, and helpful at the same time so that it entices the buyer and coaxes him/her into buying the product. Design it just right by using good content and images. Make sure it is not too heavy or crammed. A neat, informative design will work best.
These are the best ways to build a landing page that serves both individual and business customers.
Your landing page should include a clear return policy and refund policy
Customers should be able find your refund and return policy easily. Your landing page should include a prominent link to these policies. Customers should be able to easily understand the policy.
If required by law, clearly show the gross price and value-added tax (VAT) for the country that you are targeting
Display the gross price of your landing page. This is the total price plus VAT. It should be displayed more prominently than any other price. This price must match the price in the data feed.You can, for example, display the gross price above or below the net price to make it more visible. A larger font size or weight might be used. You can also use a larger font size and weight if this is not the price businesses will pay.
Optional: Show the net price, including VAT
You should also display the net price. This is the price that excludes VAT. Make sure the net price is not as prominent as the gross price. To display the net price, you may use a smaller font and weight.
Microdata can be used to indicate the gross cost
Microdata is used to ensure that Google can correctly find the price of your landing page. This is typically your gross price. However, these prices must match. Mark it up with: