Insights
Google's new AI & bidding controls for Shopping
AI Max for Shopping, Product Value Adjustments and the new "New Prospects" mode — three Google Ads levers that reshape Shopping across the purchase journey.
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Current insights on Google Shopping, Comparison Shopping Services and performance marketing.
Insights
Gemini is powering Agentic Commerce
Universal Commerce Protocol expansion, Universal Cart, six new conversational feed attributes and Merchant Advisor — and the 4 feed-health pillars to ready your brand for AI Mode and Gemini shoppers.
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Optimize Google Shopping: 25% more bidding power with a CSS partner
How a CSS partner mathematically unlocks 25% more bidding power (or 20% lower CPCs) — break-even from €145/month, plus practical notes for Smart Bidding and PMax.
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Inventory Level Targeting with Local Inventory Ads
Clear post-holiday stock, push priority store products and combine Inventory Level Targeting with a CSS partner for +20% bidding power.
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Advertising with the help of price comparison portals
How CSS comparison portals place Google Shopping ads on behalf of retailers — full service, self service and hybrid models explained.
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Navigating Google Shopping campaigns with a CSS partner — step-by-step
A practical guide to launching and optimising Google Shopping campaigns with a Google CSS partner at your side.
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Finding the right CSS partner
How to find an eligible CSS partner, migrate your Merchant Center between CSSs and pick the right setup.
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EU fines Google € 2.42 billion for Shopping antitrust breach
How the European Commission's landmark decision against Google Shopping created the CSS Partner program.
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Advertising with Comparison Shopping Services
How CSSs place Shopping Ads on Google, in which countries, and how to use the 20 % extra bidding power.
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Sell across Europe with one CSS
How to scale your shop into 21 EU markets without extra work.
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