CSS Partner Programme: Your Clients Save 20% on CPC, You Save Up to 35% on CSS Access
As an agency, you link your clients' Merchant Center accounts to our CSS. Your clients then save 20% on CPC, and from three clients onwards you pay 15 to 35% less for every access.
Every Shopping Client of Yours Without a CSS Pays a Markup on Every Click
As long as your clients' ads say "By Google" underneath, Google Shopping keeps a markup on every click. Of every euro bid, only 80 cents reach the auction.
Through our CSS, the full euro goes into the auction. For the same position, your clients save 20% on CPC, and at the same budget they bid with 25% more power.
After switching to our CSS, the online shop shop4runners saves around 20% on CPC.
You Link Merchant Center, and the Campaigns Stay Unchanged
You enter your client's Merchant Center ID and confirm the link in Merchant Center. Campaigns, Performance Max asset groups, conversion history and bidding strategies keep running.
The ads look exactly the same. Underneath, they show our CSS's name instead of "By Google".
From Three Clients, Your CSS Fee Drops by 15 to 35%
| Active Clients | Discount | Price per Shop per Month |
|---|---|---|
| 1 to 2 | List price | £17 |
| 3 to 5 | 15% | £14.45 |
| 6 to 10 | 25% | £12.75 |
| 11+ | 35% | £11.05 |
The tier depends on the active accounts in the billing month and adjusts automatically. You can add or remove accounts at any time.
You Decide Whether the Discount Boosts Your Margin or Eases the Load for Your Clients
The discount applies permanently to every monthly CSS fee. You can keep it, pass it on to your clients, or split it.
In the partner dashboard, you see all linked accounts, your discount tier, and your invoices.
- Free Google CSS migration
- Full visibility in Google Shopping
- 20% lower click prices
- Visibility in free listings
- 21 EU markets included
- Premium email support
- No minimum term
- Live in 60 minutes
Your Clients Stay Your Clients
We don't contact your clients or offer them campaign management. The client relationship, reporting and billing stay with you.
Whoever Shows the CSS Advantage to a Client First Owns That Conversation
Any merchant can also book a CSS themselves. If you show your client the advantage first, the setup becomes part of your service, not another provider's idea.
Frequently Asked Questions
From how many clients does the discount apply?
From 3 active clients you get 15%, from 6 clients 25%, and from 11 clients 35%. For one or two accounts, the list price applies.
How is the discount billed?
You get one consolidated monthly invoice, with the reduced price per account already calculated.
Can the end client see which CSS delivers their ads?
Underneath the Shopping ad, the CSS's name appears instead of "By Google". The ad itself stays unchanged.
Is there a minimum term?
No. You can add or remove accounts at any time.
What's the difference to White Label CSS?
In the partner programme, the CSS runs under our name, and you get a discount on every fee. With White Label CSS, your agency's brand appears under the ads, and you set the client price yourself.
- Free Google CSS migration
- Full visibility in Google Shopping
- 20% lower click prices
- Visibility in free listings
- 21 EU markets included
- Premium email support
- No minimum term
- Live in 60 minutes