What is White Label CSS and how can it help your agency grow?
Explained in a few minutes: your own Google CSS under your brand, for more agency clients and recurring monthly revenue.
Video · 3:43 min
Chapters
Only £179 a month
White Label CSS in brief
Your own branding
Your agency name appears as the source in your clients' Shopping ads. Your clients see you.
Recurring revenue
In addition to your management fees, you get predictable monthly income per client, without additional team effort.
EU-wide with one setup
One connection is enough for clients in all 21 EU Shopping markets.
We handle the tech
We completely take over accreditation, Merchant Center connections, and Google's requirements.
Video transcript
0:00Why White Label CSS for Google Ads agencies
If you run a Google Ads agency for e-commerce clients, there's a major opportunity to grow your business. An opportunity to generate recurring revenue, increase your brand visibility, and strengthen client relationships. And the best part? You don't need to build software, hire a technical team, or create a whole new business from scratch. You can do all of this with your own White Label Comparison Shopping Service.
0:31What is a CSS? Up to 20% more bidding power
So first, let's quickly clarify what a CSS actually is. CSS stands for comparison shopping service. In Europe, online retailers can run Google Shopping ads through approved CSS providers instead of Google's own Shopping service. One of the key advantages is the CSS bidding benefit, which can give merchants up to 20% more bidding power. Most agencies simply connect clients to an external CSS provider.
1:08Your own branded CSS
But what if, instead of promoting someone else's CSS, you offered that advantage under your own brand? With White Label CSS, your agency gets its own branded CSS, its own name, its own domain, and its own comparison shopping platform.
1:28Your agency name in every Shopping ad
And that leads to one of the most powerful benefits. In Shopping ads, the small "By" link identifies the CSS provider. With your own CSS, that name becomes your agency. So every participating client's Shopping ads can help build visibility for your agency. Instead of giving those impressions to a third-party CSS, you're turning them into brand exposure for your own business.
2:02Recurring monthly revenue
And it's not just about visibility. Your own CSS can also become a recurring revenue stream. You can sell CSS as a standalone subscription, include it in your Google Ads packages, or use it as a low-friction entry product for new clients. That means you can start with just one merchant and grow predictable monthly income over time.
2:30Stand out in a crowded market
It also helps your agency stand out in a crowded market. You're no longer just another agency managing campaigns. You're offering your own Google Shopping solution. That strengthens your positioning, makes your expertise more tangible, and gives prospects a clear reason to choose you.
2:53We handle the technology
Now you might be wondering, doesn't launching a CSS require a lot of technical work? Normally, yes, but csspartner.io takes care of the technical foundation, the branded platform, the setup, the Google approval process, and the ongoing operation. Your clients don't need to rebuild their campaigns, and you can focus on selling, onboarding, and growing your service.
3:22Price and how to get started
White Label CSS: 199 euros per month and a one-time setup of 499 euros. Request your offer at csspartner.io.
Everything about White Label CSS: features, price and process