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Le nuove leve AI e bidding di Google per Shopping
AI Max for Shopping, Product Value Adjustments e la nuova modalità «New Prospects» — tre leve Google Ads che ridisegnano Shopping lungo tutto il customer journey.
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Insight aggiornati su Google Shopping, Comparison Shopping Services e performance marketing.
Insight
Google Shopping Ads si espande in 15 nuovi mercati europei
Da settembre 2026 Shopping Ads arriva in 14 nuovi mercati UE, la Slovenia segue a marzo 2027 – requisiti CSS e checklist.
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Google Shopping Ads launch in Bulgaria – September 2026
From September 2026, Shopping Ads are available in Bulgaria. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Croatia – September 2026
From September 2026, Shopping Ads are available in Croatia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Lithuania – September 2026
From September 2026, Shopping Ads are available in Lithuania. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Serbia – September 2026
From September 2026, Shopping Ads are available in Serbia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Estonia – September 2026
From September 2026, Shopping Ads are available in Estonia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Latvia – September 2026
From September 2026, Shopping Ads are available in Latvia. Market data, CSS requirements, localization roadmap and a preparation checklist.
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Google Shopping Ads launch in Luxembourg – September 2026
From September 2026, Shopping Ads launch in Luxembourg – trilingual in German, French and English. Market data and a checklist.
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Google Shopping Ads launch in Slovenia – March 2027
From March 2027, Shopping Ads launch in Slovenia – the 15th and final market, the only one launching directly in the local language. Market data and a checklist.
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